BREAKING NEWS: Multi-Level, 25,000 Sq Ft “Chubby World” Coming to Chinatown — Exclusive
By ChinatownVegas.com Staff
A massive new cultural and entertainment attraction is officially coming to Las Vegas Chinatown — and ChinatownVegas.com has the exclusive.
The former Firestone location will transfer into a 4-story Japanese mega-plaza
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Chubby Group, the powerhouse hospitality brand behind The X Pot, Chubby Cattle, and NIKU X, is bringing a 25,000-square-foot, multi-floor Japanese-themed food, retail, and entertainment plaza called Chubby World to the Spring Mountain Corridor.
The plaza is set to occupy the long-vacant Former Firestone Tire building at the high-visibility northwest corner of Spring Mountain Road and Valley View Boulevard. This major gateway into Chinatown is about to be completely transformed into an immersive destination designed to feel like stepping into a modern Japanese street district.
A Multi-Floor Experience — Unlike Anything Chinatown Has Seen
Chubby World is a co-development with Hashi Market and spans several floors, with each floor offering a distinct, integrated attraction:
Floor Concept Key Features
Fourth Floor (4F) Theater: Cosplay shows, anime events, cultural performances, and community programming.- Third Floor (3F) Tokyo-Style Food Court: An immersive Tokyo alley design featuring a mix of Chubby Group concepts and partner vendors on a commission model.
- Second Floor (2F) Fresh Market + Omakase Counter: Operated by Hashi Market, offering fresh seafood, Japanese groceries, and daily-prepared foods. The floor will host Vegas’s most affordable omakase experience, projected to be priced at $49–$69 per person.
- First Floor (1F) Vending, Anime Merch & Retail: Dedicated to Japanese collectibles, including blind boxes, Pop Mart, anime retail, figurines, and Instagrammable installations.
Basement (B1) Music Hall: A 360-degree LED projection venue built for DJ nights, anime-themed events, concerts, and late-night entertainment.
A Destination Built for the Next Generation
Engineered for foot traffic, social sharing, and repeat visits, Chubby World will leverage technology and brand synergy:
- RFID Wristband System: Every guest receives a wristband to track purchases, unlock rewards, and connect to the existing Chubby Club loyalty program tiers.
- Food x Culture x Nightlife: The project blends street food, high-end omakase, anime retail, live shows, and immersive nightlife—all in one building.
The plaza is projected to operate late, with hours spanning 11 AM to 2 AM, making it a continuous attraction from lunch through late-night entertainment.
A Game-Changer for the Spring Mountain Corridor
With more than 25 successful restaurants nationwide, Chubby Group’s decision to choose Chinatown Las Vegas for this flagship, multi-floor concept signals a major cultural and economic win for the neighborhood.
Most importantly, it revitalizes the long-empty Firestone corner that locals have been eager to see activated for years. Chubby World is poised to become one of Chinatown’s most significant attractions—ever.
Exclusive Ongoing Coverage
ChinatownVegas.com will follow the project closely with construction updates, vendor announcements, floor previews, opening timelines, and interviews with the developers. As always, ChinatownVegas.com is first to break the news in Chinatown—and we’ll keep you ahead of every update.
BREAKING NEWS EXCLUSIVE: A massive 25,000 Sq Ft Multi-Level “Chubby World” is announced to be coming to Chinatown, transforming the former Firestone Corner into a Japanese Mega-Plaza.
🍣 About Chubby Group
The Official Chubby Group Logo | ChubbyGroup.com
Chubby Group is a premier US-based hospitality powerhouse, recognized for creating immersive, high-quality food and beverage concepts, including critically acclaimed brands like The X Pot, Chubby Cattle, and NIKU X, operating over 25 multi-concept restaurants nationwide. The group is currently spearheading its most ambitious venture: “Chubby World,” a groundbreaking 25,000 Sq Ft, multi-level Japanese Mega-Plaza planning to open in Las Vegas Chinatown. This flagship project signals a major cultural and economic expansion for the Group, aiming to blend street food, high-end Hashi Market omakase, anime retail, live shows, and immersive nightlife into a single, seamless destination unlike anything else in the market.
⛩️ About ChinatownVegas.com & The Spring Mountain Corridor
ChinatownVegas.com is the leading independent source for exclusive news, updates, and cultural insights for the dynamic Spring Mountain Corridor—the heart of Las Vegas’s Asian-American community. We are dedicated to covering the economic and cultural pulse of the district, and we were the first to break the news of the most significant development in the area’s history.
The long-vacant Former Firestone Corner at Spring Mountain Road and Valley View Boulevard is about to be completely revitalized. The confirmed arrival of the 25,000 Sq Ft, multi-level “Chubby World” Japanese Mega-Plaza signals a major cultural and economic win for the neighborhood.
We at ChinatownVegas.com recognize that this multi-floor, 11 AM to 2 AM destination—blending high-end omakase, a Tokyo-style food court, anime retail, and a late-night music hall—is poised to become Chinatown’s most significant attractions ever. As always, ChinatownVegas.com is first to break the news in Chinatown, and we’ll keep you ahead of every update, providing exclusive, ongoing coverage of the construction, vendor announcements, and grand opening timeline.
